The article describes the process of branding the body with symbols of Visnu, but this is done specifically by followers of Ramanuja in the Sri Sampradaya.
In Raga-vartma-candrika, Visvanatha Cakravarti Thakura says that for Gaudiya Vaisnavas branding the body with marks of Visnu is not appropriate.
Closer to home, Srila Prabhupada never encouraged such a practice. One might argue that he didn’t oppose it either, but I think it’s safer to conclude that if he didn’t specifically condone it we shouldn’t introduce a new so-called devotional practice.
How is a tattoo any different than a picture? In fact, it often is a picture. Do we take a painting of Krsna into the toilet? Of course, one can quote Gopala Guru Gosvami, who said to Lord Caitanya that the holy name is so pure that it can be chanted anywhereeven in the restroombut no such concession has ever been given for a deity of the Lord.
“The deity form of the Lord is said to appear in eight varieties: stone, wood, metal, earth, paint, sand, the mind, or jewels.” (Haribhakti- vilasa)
“One of the eight kinds of deity is the two-dimensional, painted picture. The devotee may worship the picture mürti . . . just as he worships a three-dimensional mürti.” (Pañcaratra-pradipa, ISKCON GBC Press)
The author tries hard to establish that tattooing is a Vais- nava practice, but other than one quote from Baladeva Vidyabhüsana he gives no other scriptural reference and not a single precedent for such a practice in our Gaudiya Vaisnava tradition. Baladeva Vidyabhüsana writes that branding the symbols of Visnu on the body is an example of austerity, but again, Visvanatha Cakravarti Thakura (Baladeva’s guru) clearly states that Gaudiya Vaisnavas themselves don’t do this. Did Srila Prabhupada, Srila Bhaktisiddhanta Sarasvati, Gaura Kisora Dasa Babaji, or Srila Bhaktivinoda Thakura brand their bodies with symbols of Visnu or have tattoos? No. In fact, Srila Bhaktivinoda Thakura wrote against branding:
“In the Sri Sampradaya of Ramanuja, tapa [austerity] is given by branding the body with the symbols of conch and disc, but Sri Caitanyadeva has instructed that we mark the body with harinama using sandal paste, etc., instead of brands. This rule is a blessing for the souls of Kali-yuga.” (Pañca Saµskara, page 2)